Web development is the work involved in developing a Web site for the Internet. Since the commercialization of the Web, Web development has been a growing industry. The growth of this industry is being driven by businesses wishing to use their Web site to advertise and sell products and services to customers.
The existence of a successful business now, in the era of the Internet, is impossible without your own website. People are looking for information in the Internet. This is how they start their relationship with a company.
Depending on the task, websites are developed according to the standard (project) or flexible methodology (Agile).
- Analytics and development of technical specification
- Prototyping and design.
- Programming and configuring modules
- Integration with third party services
- Working with content
- Final testing
- Optimization and launch
High competition, constantly changing algorithms of search engines, high expectations of users put forward new requirements for developers and site owners.
Cheap and not optimized for the needs of customers websites do not solve the tasks assigned to them, often even harm the business. A website is a tool that targets the specific needs of the target audience. With its help, the company will be able to promote more effectively its products and services; sell; increase user confidence in a trademark or brand; inform customers.
Website builders most often do not cope with these functions, since they do not take into account the specifics of the business and the behavior of the target audience. A custom web design needs to start from scratch, with no templates or any pre-packaged graphics. A series of layouts are created and adjusted by specialists until the final version is reached.
Good web design, modern technology and tools can change the face of your communications platform and your business in general. The website is at the center of all initiatives – from acquaintance and interaction with customers and users, to marketing and PR campaigns.